With age comes dignity, or so the saying goes. And with the world’s leading sportswear brand, it’s kinda starting to ring true. fashion Now that Nike’s been around for 30 years, infiltrating and dominating equipment sales in almost every major sport, they’re starting to venture into the fashion world. Well, not very deep into it — they’re launching a lifestyle line called Nike Sportswear.

Apparently, the company is finally ready to acknowledge that everybody who wears Nike isn’t a winner — or even an athlete. The brand has been so fixated on smashing its way into every sport from football to golf to hockey, that they’re just now waking up to the fact that even non-athletes want to wear their stuff purely because they’re brand loyal.