With age comes dignity, or so the saying goes. And with the world’s leading sportswear brand, it’s kinda starting to ring true. fashion Now that Nike’s been around for 30 years, infiltrating and dominating equipment sales in almost every major sport, they’re starting to venture into the fashion world. Well, not very deep into it — they’re launching a lifestyle line called Nike Sportswear.

Apparently, the company is finally ready to acknowledge that everybody who wears Nike isn’t a winner — or even an athlete. The brand has been so fixated on smashing its way into every sport from football to golf to hockey, that they’re just now waking up to the fact that even non-athletes want to wear their stuff purely because they’re brand loyal.

We told you that Ralph Lauren was chosen to outfit the 1,500 or so athletes representing the United States at this year’s Olympics in Beijing, but we didn’t realize that the patriotic designer was making a lineup for Team USA zealots. Now, we can show our support for our nation’s athletes by shelling out $125 to Ralph Lauren for an official US 2008 polo shirt. Go capitalism!

If you happen to be one of those people who likes to wear polos that are absolutely covered in official-looking badges and symbols you’re in luck. The Olympic Games Collection is pretty much covered up in embroidered junk. Honestly, we’re really not so fond of that type of thing. We’re especially not fond of the giant Chinese characters on the front of this T shirt that translate to Beijing. Put the Chinese characters for America kicks ass, and we’ll wear that shirt with pride. We might even get the slogan tattooed on our teeth.