Once you’ve finally saved up enough cash to buy your super-fancy expensive handbag, that last thing you want to happen is for it to be stolen by some scrub.

Enter DataDotDna, a laser etching process that can create DNA for practically all of your luxury items through a process that etches microscopic information onto barely visible discs.

After the micro discs are placed on your objects, they’ll forever stay attached. So anyone trying to fool around with your stuff isn’t going to get away easily and for long. This kind of technology has been championed by car companies for years. The fashion companies hope they can bring that same level of safety and authenticity to their products.